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TIBURON, Calif., Jul 27, 2006 (BUSINESS WIRE) -- A new study by Jon Peddie Research (JPR) www.jonpeddie.com, says that the video game market is set for significant growth due to new revenue models, diversification and new genres of games that will attract more and diverse consumers. This growth amplifies even more the anticipated upward sales trend in the console market. The report, The Video Game Market: Incremental Revenue Growth and Genre Expansion for 2006 and Beyond, provides an overview and forecast of the various factors that will contribute to this growth including advertising, digital distribution, micro-transactions, virtual property commerce, online models, game development software, leveraging intellectual property, and interactive shopping. The study also looks into "macro-genres" and sectors of the video game industry that are expanding, which will allow game companies to diversify their revenue streams. These areas include simutainment, physutainment, social games, drama and episodic games, casual/mobile games, serious games, and adult games. The worldwide market for video game software in 2005 was over $15 billion and is expected to double to $30 billion by 2011. This represents a huge opportunity for investors, developers, publishers, distributors, retailers, and suppliers. The report evaluates over 90 public and private companies, foreign and domestic, and ranks them in each area of the report's focus. The study also provides forecasts for many of these areas, evaluation of risks, and identifies looming threats to the status quo. "The Video Game Market: Incremental Revenue Growth and Genre Expansion for 2006 and Beyond" Table of Contents in Brief Key Incremental Growth Factors -- Virtual Property Commerce/Micro-Transactions -- Video Game Advertising/In-Game Shopping -- Online Models -- Digital Distribution -- Leveraging Intellectual Property -- Game Development Software Genre Diversification -- Casual/Mobile -- Simutainment -- Physutainment -- Serious Games -- Social Games -- Drama/Episodic Games -- Adult Games Pricing and Availability JPR's The Video Game Market: Incremental Revenue Growth and Genre Expansion for 2006 and Beyond is now available for $4995. For information about purchasing The Video Game Market: Incremental Revenue Growth and Genre Expansion for 2006 and Beyond please call 415.435.9368 or visit Jon Peddie Research at www.jonpeddie.com. To order the study online, visit www.jonpeddie.com/special/GameIndustry.shtml. About Jon Peddie Research Dr. Jon Peddie has been active in the graphics and multimedia fields for more than 30 years. Jon Peddie Research is a technically oriented multimedia and graphics research and consulting firm. Based in Tiburon, California, JPR provides consulting, research, and other specialized services to companies in high tech fields, including graphics development, multimedia for professional applications and consumer electronics, high end computing, and Internet access product development. JPR also publishes Market Watch, a quarterly report on the PC graphics market, focusing on market activity of graphics controllers and add-in boards suppliers for PC-based mobile and desktop computing. About the Author Ted Pollak has been following the video game industry for over 20 years and runs an investment partnership called The Electronic Entertainment Fund. Pollak has consistently identified trends and opportunities in the entertainment technology sector. He is the Senior Gaming Analyst for Jon Peddie Research where, in addition to writing an industry report, he contributes articles to Tech Watch, provides consulting, and attends numerous trade and investor events as a representative. SOURCE: Jon Peddie Research Pat Meier Associates PR Pat Meier-Johnson, 415-389-1700 patmeier*patmeier.com Copyright Business Wire 2006
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