IDAHO FALLS, ID -- (MARKET WIRE) -- 10/21/05 -- Source Direct Holdings, Inc. (OTC BB: SDRT) today announced a cancellation of 12,200,000 shares, reducing the company's total outstanding fully diluted shares to 81,411,400. This closely held company is commanding increasing industry attention as it pursues aggressive distribution expansions including nationwide advertising in magazines including Redbook and Woman's Day, as well as a network of more than 4,386 major retail outlets including Albertsons, Kroger, Safeway, and Kmart Super Centers. For more information on the company's many unique and effective products already in distribution, visit their web site at www.simplywow.com
Source Direct Holdings, Inc. is aggressively expanding into new and highly effective channels of distribution with innovative, proven products that successfully compete with national brands through superior quality and attractive price points. Source Direct is a state-of-the-art cleaning technology company headquartered in Idaho Falls, Idaho, with manufacturing facilities in Nampa, Idaho. The company manufactures and markets a proprietary line of all-purpose, all-surface, highly effective, non-toxic, biodegradable cleaning products to the multi-billion dollar consumer household, commercial, industrial and private-label automotive cleaning products industries. Simply Wow® is a registered trademark; Stain Pen® and "Works On The Spot"® are trademarks of Source Direct Holdings, Inc.
Forward-Looking Statements
Certain statements contained in this press release are forward-looking statements that involve risks and uncertainties. The statements contained herein that are not purely historical are forward looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements deal with the Company's current plans, intentions, beliefs and expectations and statements of future economic performance. Statements containing terms like "believes," "does not believe," "plans," "expects," "intends," "estimates," "anticipates" and other phrases of similar meaning are considered to imply uncertainty and are forward-looking statements. Forward-looking statements involve known and unknown risks and uncertainties that may cause the Company's actual results in future periods to differ materially from what is currently anticipated. Factors that could cause or contribute to such differences include those discussed from time to time in reports filed by the Company with the Securities and Exchange Commission. The Company cannot guarantee its future results, levels of activity, performance or achievements.
CONTACT: Source Direct Holdings, Inc. Kevin Arave (877) 529 - 4114 www.simplywow.com
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