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OTCBB: IKTO) announced today they have launched mobile advertising as a new value enhanced feature to the iTokk Npoints-framework. This propels iTokk into the early stages of one of the Internets newest trends. In 2011 advertisers are predicted by analysts to spend some $11.35 billion worldwide on mobile advertising.
The significance for iTokk will be its initial deployment within the iTokk-Mobile product, where iTokk Mobile customers will be able to opt-in or opt-out of the mobile ad feature. Opting in will trigger an automatic subsidy to their mobile phone rates. Once the customer completes a phone call with iTokk-Mobile, a Mobile Ad is published presenting the call as sponsored by a particular advertiser. iTokk-Mobile ads will be able to target mobile phone users by demographic, interests, geographic area, mobile device and carrier in an simple, fast and cost effective manner. This type of targeting is what puts mobile advertising into its own category when it comes to providing useful information to consumers. A new Harris Interactive survey found that consumers would support advertising targeting cell phones in exchange for free phone features. More than one quarter (26%) of cell phone users said they would be willing to watch incentive-based advertising on their cell phones. And according to a new Informa Telecoms & Media study titled "Mobile Advertising Services: generating revenue through subsidized content", reported by Red Herring, Informa forecasts 2.1 billion mobile subscribers worldwide by the end of 2006, and nearly 4 billion by 2011.
"Carriers and search providers alike are rapidly beginning to test the market with mobile advertising looking for trends and consumer feedback," said Kevin Penstock, CEO of iTokk. "And we are excited to announce that iTokk is releasing its mobile Ad services now." About ITOKK
ITOKK, Inc., the world's most innovative communications company, offers flexible, next-generation telephony solutions for consumers and businesses. ITOKK's flagship product Npoints-Framework and developers platform make it simpler, cheaper and faster to build communications functionality into applications, enabling carriers and networks to introduce new revenue-generating voice services in days, rather than months. By combining the Itokk platform and innovative products with carriers across the globe, Itokk has the potential to deliver the industries most explosive growth of innovation and in IP telephony. The worlds newest leading global IP telephony company is headquartered in Sunnyvale, California with offices in Canada, UK and India. ADDITIONAL INFORMATION about Itokk, Inc. can be viewed on the Company's Web site: www.itokk.com. Capitalization and filings can be viewed at: http://www.otcbb.com.
SAFE HARBOR Forward-looking statements made in this release are made pursuant to the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. Forward-looking statements made by Itokk, Inc. are not a guarantee of future performance. This news release includes forward-looking statements, including with respect to the future level of business for the parties. These statements are necessarily subject to risk and uncertainty. Actual results could differ materially from those projected in these forward-looking statements as a result of certain risk factors that could cause results to differ materially from estimated results. Management cautions that all statements as to future results of operations are necessarily subject to risks, uncertainties and events that may be beyond the control of Itokk, Inc. and no assurance can be given that such results will be achieved. Potential risks and uncertainties include, but are not limited to, the ability to procure, properly price, retain and successfully complete projects, and changes in products and competition. SOURCE ITOKK, Inc.
Contacts: Itokk, Inc. Kevin Penstock CEO 408-419-1719 kpenstock@itokk.com
iTokk, Inc. - Click-to-Call information Clint Singh Channel Manager csingh@itokk.com
iTokk, Inc. - For business development information in Europe Mr. Carmelo D'Anzi VP of Business Development cdanzi@itokk.com www.itokk.com
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