JERICHO, N.Y.--(BUSINESS WIRE)--QENC--
Queench, Inc. (OTC: QENC) today announced its entry into
the Chinese marketplace. This represents a substantial international
opportunity that will have a positive impact on future financial
results for Queench, Inc. With a 16,553,600 CNY ($2 Million USD) deal
in place, Queench water will be manufactured and distributed in China
and be made available to the over 12.8 million residents of Beijing.
The move follows a large-scale distribution push. Distribution will
begin as early as the first week of March, 2004. The Queench water
products will have Joseph Cheung to oversee their distribution. Joseph
Cheung owns Waterfront Baskets LLC, one of the largest international
flatware manufacturers.
A report by researchandmarkets.com points out that there is a
rapidly developing market for bottled water in China, including both
the private consumer and institutional markets. Queench water coolers
will become increasingly popular in China as people demand cleaner
drinking water. The popularity of water coolers in China is also
fueled by the sometimes lack of availability of boiled water in older
office buildings.
Experts noted that consumers prefer bottled water as it is more
"natural" than soda drinks and cleaner than tap water. The country
spends an average of 500,000,000 CNY ($60 Million USD) on drinking
water annually.
"It's not just about drinking. It's about improving health by
drinking a better product," said Lyndell Parris, President and CEO of
Queench, Inc. "Finding the markets where our product is needed will
help us improve the success of our business. We already have
international exposure, but now we want to take it a step further."
China is recognized as a key market for Queench, Inc. by its top
executives, who are ready to take advantage of this inter-continental
exposure. Joseph Cheung said, "I'm happy to be able to bring such a
remarkable product into China where we have a strong demand for it."
Prices for Queench products in China have yet to be determined but
will remain competitive as they are in the United States and Canada.

About Queench, Inc.

Queench, Inc. is a publicly held beverage and food company.
Queench holds 24-year leases on four natural springs located in
Canada, Florida, New York, and Oregon and distributes bottled water
product lines and Perfect Whip, an all-organic nutriceutical soy-based
food product. Its mission is to provide superior enhanced bottled
water and food products to the world through innovative business and
marketing strategies, industry alliances and cutting edge technology.

"Safe Harbor" Statement under the Private Securities Litigation
Reform Act of 1995: Any prediction of the future in inherently not
assured. This press release contains "forward looking statements"
within the meaning of Section 27A of the Securities Act of 1933 and
Section 21E of the Securities Exchange Act of 1934, including
statements containing the words "anticipates," "believes," "intends,"
"estimates," "expects," "projects" and similar words. The forward
looking statements involve known and unknown risks, uncertainties and
other factors that may cause our actual results to be materially
different from any future results expressed or implied by such forward
looking statements. Such factors include, without limitation,
stability of procurement costs for raw and packaging materials,
competitive activities by national, regional and retailer brand
beverage manufacturers, the Company's ability to integrate acquired
businesses into its operations. The foregoing list of factors is not
exhaustive. Given these uncertainties, prospective investors are
cautioned not to place undue reliance on such forward looking
statements. The forward looking statements contained herein speak only
of the Company's expectation as of the date of this press release. The
Company disclaims any obligations to update any such factors or
publicly announce the result of any revisions to any of the forward
looking statements contained herein to reflect future events or
developments.

KEYWORD: INTERNATIONAL ASIA PACIFIC NEW YORK
INDUSTRY KEYWORD: RETAIL FOODS/BEVERAGES
SOURCE: Queench, Inc.

CONTACT INFORMATION:
Queench, Inc.
Investor's Info: John Alexander, 516/997-4047
investorcommunications@queench.tv
or
Cornita Cole
info@queench.tv www.queench.tv

QENC - QUEENCH INC (OTC)
Date Open High Low Last Change Volume % Change
02/19/04 0.17 0.19 0.16 0.16 -0.01 1171100 -3.03%

Composite Indicator
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