Bentley Commerce Corp. Launches New Name and Trading Symbol

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Business Editors LOS ANGELES--(BUSINESS WIRE)--BLYC-- Name Changed from Bentley Communications Corp. to Reflect Company's Position as Emerging Leader in the Online Barter and Trade Industry Bentley Commerce Corporation (OTCBB:BLYC) has launched its new name and trading symbol quoted on the OTCBB "BLYC" to reflect the company's position as the emerging leader in the online barter and trade industry. Previously the company was Bentley Communications Corporation (OTCBB:BTLY). The Company's CUSIP number has changed to 08264E 10 3 and its new website will be at http://www.bentleycommerce.com. "Over the past six months, Bentley has carried out a series of strategic initiatives to enter the estimated $12 billion retail barter market and $20 billion corporate trade sector," said Gordon Lee, Bentley's chairman and CEO. "This includes setting up its Bentley Crump Barter Network subsidiary with approximately 180 independent local barter exchanges and about 50,000 merchants that trade through them; beginning a corporate trade division; as well as establishing trade exchanges for specific markets, such as for the hospitality industry and for non-profit organizations. "Most important to setting up our global online marketplace for worldwide barter and trade," Mr. Lee said, "has been acquiring the North American rights to VirtualBarter 3.0. This comprehensive suite of trade exchange management applications will enable barter exchanges to better manage their businesses and collaborate in a worldwide online network that we believe will be far superior and larger than any prior or current exchange network." Bentley intends to serve as a clearinghouse for barter trades for hundreds of independent retail barter exchanges that together serve tens of thousands of companies of all sizes, fortune 500 trading partners, corporate barter companies that serve large multinational corporations, trade associations and their member companies, as well as media and travel agencies. Bentley's business model anticipates future revenue streams from several different sources. These include transaction fees on all trades executed or cleared through Bentley's online marketplace; set-up and monthly subscription fees paid by participating companies, trade exchanges and affiliated brokers; revenue share from Bentley managed private label co-branded barter marketplaces; finders fees paid by corporate trade companies on transactions introduced by Bentley; and transaction fees from sellers on the buy side of corporate procurement and the spread between the selling price and cash cost on the sell side of corporate procurement. In pursuit of this strategy, the company over the past six months has: -- Retail Barter: Bentley Crump Barter Network Bentley established its Bentley Crump Barter Network subsidiary, headed by Joe Crump, with a growing membership of 180 local barter exchanges and about 50,000 members that trade through them. This represents approximately 30 percent of the barter exchanges in the USA and 50 percent of those in Canada. It was founded as the Crump Barter System in 1998 by Mr. Crump to bring efficiencies to the barter industry by providing a clearinghouse through which members of different barter exchanges worldwide can make available each other's inventory and services and trade seamlessly with one another. These 180 independent local exchanges will be able to collaborate in an online global online network using Bentley's VirtualBarter 3.0 software and have their own locally branded identity. -- Corporate Barter: Strategic Alliance with Intertrade Capital Group Bentley entered the corporate barter business by launching a corporate trade division, headed by Bruce Kamm, through a strategic alliance with Intertrade Capital Group, Ltd., an international trade finance and corporate barter company. This will join Bentley's Crump Barter Network with Intertrade's team of international trade finance and corporate barter specialists. Bentley's new division will enable the individual exchanges within the Crump Barter Network to initiate corporate trade and to obtain the resources necessary to successfully complete transactions. Bentley will also execute corporate trades that originate from sources outside of the Crump Network. -- Technology: Exclusive North American License to VirtualBarter 3.0 Software Bentley acquired the exclusive North American license for VirtualBarter 3.0, which is the cornerstone for its worldwide collaborative trade alliance. VirtualBarter 3.0 software enables exchanges and their members to manage, merchandise and market their products and services in an online barter marketplace to an integrated worldwide network of trade exchanges. It has made global online trading possible since January 2000. The latest Version 3.0, the platform Bentley is using, was released December 8, 2003 and features multi-lingual, multi-currency trading for barter and trade exchanges, and their members worldwide. Among the many special features VirtualBarter 3.0 offers to exchanges and their members, is that each exchange is able to maintain their own distinct brand, with their own name and logo on all screen views. Members who barter through exchanges powered by VirtualBarter 3.0 will be able to buy and sell 24/7 in a branded online ecommerce global trade marketplace. Just one click will permit them to offer products and services to other trade exchange members worldwide. One click will also enable them to find products and services from trade exchange members locally or internationally. -- Online Marketplaces: Custom Bentley Exchanges Developed for Specific Markets Using VirtualBarter 3.0 software, Bentley is setting up a number of online trade marketplaces for specific industry groups as well as non-profit organizations. For example, Bentley is starting its online trade marketplace to enable hotels, resorts, bed & breakfasts, cruise lines, restaurants and others in the hospitality industry, to purchase furniture, fixtures, equipment and supplies at below standard wholesale pricing by partially paying for purchases with excess room night and food and beverage capacity. Another example is Bentley's custom branded online trade exchanges for qualified non-profit organizations that will enable them to more efficiently acquire and convert donated gifts in kind to other products and services more useful to their organizations. Individuals and businesses that want to make a contribution to a non-profit will be able to go online and list products and services they wish to donate. When the donated item is purchased, the proceeds from the sale will go directly to the non-profit organization. Bentley will earn a percentage of the trade for providing the donation management system and facilitating the transaction. Optional Stock Certificate Exchange Procedure Although not required, any shareholder can exchange their old Bentley Communications Corp. stock certificates for Bentley Commerce Corp. Certificates should be sent via an insured, traceable delivery service to the Company's exchange agent, Florida Atlantic Stock Transfer, Inc., located at 7130 Nob Hill Road, Tamarac, Florida, phone 954-726-4954, together with $20 payable to the transfer agent. There is no need for stockholders to endorse the stock certificate, nor should they. Forward-Looking Statements: With the exception of historical information, this news release and accompanying information may include forward-looking statements that involve a number of risks and uncertainties. Actual results could differ materially from those anticipated as a result of various risks. There are numerous factors that could contribute to such differences, therefore such projected events and anticipated results are not warranties or guaranties that such events will occur or that the Company will achieve such results. For more information about this corporation and risks involved in the investment of their publicly traded shares, please see the company's website(s), and/or documents filed with the SEC, which are easily accessible in the EDGAR database system. KEYWORD: CALIFORNIA INDUSTRY KEYWORD: RETAIL TRAVEL TRAVEL SOFTWARE E-COMMERCE INTERNET SOURCE: Bentley Commerce Corporation CONTACT INFORMATION: Bentley Commerce Corporation Bob Schumacher, 310-201-0800 bob@bentleycommerce.com www.bentleycommerce.com