Trident Microsystems TRID Building a Lead in TV Processor Market
November 17, 2010 10:20 AM EST
Trident Microsystems Inc. (NASDAQ: TRID) has jumped in to the lead for market share in the rapidly-growing market for television video processing chips, according to research firm iSuppli.
The company passed rival MStar Semiconductor in the first quarter to take the lead, and has steadily built on its market share in the space throughout 2010.
“Trident’s strong 2010 performance represents a complete turnaround from its weak results in 2008 and 2009,” said Randy Lawson, principal analyst and manager, for iSuppli. “Leveraging the acquisition of Dutch-based NXP’s television semiconductor business in late 2009, Trident has been able to gain leadership in the market for LCD-TV controller chips that support 120Hz-and-faster frame rates."
During the first three quarter of the year, the television video processor market totaled $1.78 billion, an increase of more than 30 percent from 2009. Trident holds 13.5 percent of that market , according to iSuppli, followed by MStar at 10 percent.
“Growth in the television processing semiconductor business is being generated by a number of market and technology trends specific to the TV segment, where dramatic product changes have—and will continue to be—introduced to the consumer marketplace,” Lawson said. “These trends are increasing the complexity and cost of video processing chips.”
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